Win every pitch!!!
Every day, regardless of our profession, as human beings, we're all pitching something to someone. Most people fail in pitching their idea because they have not thought through the key components of a good pitch. This template will ensure that your pitches, anytime you are selling an idea to someone, are as successful as you envision them to be.
The Pitch Perfect Persuasion template is used to when planning your pitch - for any reason. The template is comprised of three sections containing:
1) The key takeaway, feeling and action you want the audience to have when you have finished your pitch.
2) The story (based on the Pixar model of storytelling). (ex. below)
Once upon a time, everyone who used the internet relied on links from page to page to find new stuff. Every day, millions of people created web pages with links to compile their favorite stuff on the web to find it easier and share with their friends. One day, a company created a way to crawl all those pages, an algorithm to rank the results against keywords, and a simple web page, with one field, where people could type in those keywords and get a list of the most relevant web pages on the internet. Because of that, the internet became more accessible to more people, internet usage skyrocketed and the web became the primary customer experience for the majority of businesses around the world. Because of that, that single page became the primary way to navigate the internet for most of the world's population, creating an advertising marketplace for search terms, so competitive that the company who owned that page became the biggest, most profitable company on the planet. Until finally, the name of the company became synonymous with the internet itself.
3) The mantra or one word association. This was made famous by Saatchi who regularly relied on aligning an idea to one word. Think Google and Search. Xerox and Copy.
